build a company that’s truly fit for the futureĬoncise and to the point, the book will inspire you to rethink your business, your company and how you lead. In doing so he presents an essential agenda for leaders everywhere who are eager to… What are the fundamental, make-or-break issues that will determine whether your organization thrives or dives in the years ahead? Hamel identifies five issues are that are paramount: values, innovation, adaptability, passion and ideology. That’s why you have to be clear about what really matters now. 
While the challenges facing organizations are limitless leadership bandwidth isn’t. But in a world of fractured certainties and battered trust, some things matter more than others. Obviously, there are lots of things that matter now.
Social media dramatically transforming the way human beings connect, learn and collaborate. Newly omnipotent customers eagerly wielding their power. Investors angrily confronting greedy CEOs and complacent boards. National governments lurching towards bankruptcy. Newbie organizations crowdsourcing their most creative work. Hundred year-old business models being rendered irrelevant overnight. Entry barriers tumbling in what were once oligopolistic strongholds. Corporate miscreants getting pilloried in the blogosphere. Next gen employees shunning blue chips for social start-ups. Once-innovative companies struggling to save off senescence. Business newspapers decrying the state of capitalism. Wherever one looks, one sees the exceptional and the extraordinary: Leaders today confront a world where the unprecedented is the norm.
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